Chamber & United Way Partner to Create Community Vision


The St. Joseph Chamber of Commerce and the United Way of Greater St. Joseph are partnering to lead the community, businesses and non-profits through a visioning process to determine what residents want St. Joseph’s future to look like and what steps need to be taken to achieve that future.

“This process is going to demand bravery, you can’t just be nice,” said Rebecca Ryan, a nationally-recognized futurist and economist who will lead multi-month visioning process. Ryan kicked off the strategic foresight process at the Chamber Chairman’s Breakfast on March 28, 2018.

She described how St. Joseph can get to a preferred future in March 2038. Ryan and her team at Next Generation Consulting study trends — demographics, economic, environmental, urbanization, workforce mobility, technology, education and others — to help clients make informed decisions about how to plan their communities.

“In this competitive world, a community and its leadership must be willing to take on the difficult issues, understand and embrace the need for change and make the effort to be better. Doing the same thing will only keep us in the same place,” said R. Patt Lilly, President and CEO of the St. Joseph Chamber of Commerce. “This planning process will provide the opportunity to create a preferred future and define the steps to get there.”

Ryan encouraged the audience of more than 300 to close their eyes and think of the youngest person in their lives, and then imagine them 20 years in the future.

“We need to think about that beloved kid with every decision we make,” she said. “Who is this city for and what do we stand for?”

She explained how generations are born in and grow up in various economic and political seasons. “Winter,” which was plagued by the Great Recession, started in 2001 and is expected to end in 2020. Spring, which historically is a prosperous time, follows and it’s time to get prepared.

“Much is expected of us,” she said. “We must act with wisdom…We must know where we’re going.”

And that happens by looking to the future, analyzing trends and data and contemplating positive and negative disruptions. This process is strategic foresight, not strategic planning, which is largely based on the past.

“We must come together to make some serious decisions about our future and create action to better our community,” said Kylee Strough, President of United Way of Greater St. Joseph. “The United Way is about helping people, and this initiative will do just that.”

The Chairman’s Breakfast, presented by Farmers State Bank, concluded Ryan’s first trip to St. Joseph, which included meeting with many community groups. Many other small group meetings and additional public input is planned for this spring and summer.


Chairman of the Board Matt Robertson

Kylee Strough and Patt Lilly announce the partnership between the United Way and St. Joseph Chamber of Commerce on community visioning for St. Joseph’s future.